Located in Port el Djamila (La Madrague), five minutes from downtown AIN BENIAN and two minutes from the beach, the Beau Rivage Bleu Hotel is the ideal place to relax in the heart of the city.
As part of the hotel's renovation, a new visual identity and logo were needed to reflect the modernity, comfort, and sensation of the spacious rooms, as well as the magnificent view of the sea.
To create the hotel's visual identity, a strong icon was needed, a true symbol capable of reflecting the aforementioned values. After the research process, the shape of sea waves was adopted because they symbolize comfort, freedom, and the future.
The choice was made by combining the two main letters "B" & "R" to ultimately obtain a complete logotype with its own unique and personalized typography.
